A Digital Marketer, Writer and Consultant.
Portfolio
About Me
When you work with me, you’re getting a partner who views leadership as a space of equals. I don't just nod my head; I advocate for the best outcome.
Here is what I bring to the table:
-
Deep-Dive Strategy: I want to know who your clients are, what they want to leave behind, and what spaces they belong in. We don't move until we know the why.
-
Creator Advocacy & Guardrails: I know how to talk to talent because I respect their craft. I push my teams to accomplish big creator goals, but I also level-set on what is feasible. No false promises.
-
Uncluttered Storytelling: I love going over-the-top with big ideas and how to bring it down to the beautiful simplicity of what works.
-
Cultural Curiosity: I love diversity and different cultures, and I weave that global, anthropological lens into every digital community I touch.
Core Competencies
Digital Marketing Social Media Strategy Content Creation Branding
Influencer Collaboration Campaign Development Market Research Creative Solutions
Professional Experience
2024-Present
Global Social Media, Racquet Sports | Wilson Sporting Goods
In my current role, I strategize and execute impactful social media campaigns that drive engagement and brand awareness, utilizing analytics to optimize performance.
2022 - 2024
Account Supervisor, Digtial | PRecise Communications
I led social media initiatives that increased brand visibility and engagement, collaborating with influencers to amplify our reach across platforms.
2021-2022
Social + Digtial Lead | NEX, Inc.
I supported marketing efforts by creating compelling content and managing social media channels, contributing to successful product launches and promotional events.
Education
​
Bachelor of Arts in Communications Studies | UNC-Charlotte
My academic journey provided me with a strong foundation in marketing principles and digital strategies, which I apply in my professional endeavors.
2020-2021
Certification in Digital Marketing | Digital Marketing Institute, American Marketing Association
This certification enhanced my expertise in digital marketing tactics and tools, further preparing me for the dynamic landscape of online marketing.
Hobbies & Interests
To stay grounded, I chase the things that make me feel alive.
I live for that first break in the weather—the feeling of a summer patio, a fresh DJ mix, and a crisp breeze that makes you feel invincible.
Lastly, I’m energized by curated flavor profiles in a great mocktail, styling my friends' apartments, and digging through thrift stores. I’m fiercely competitive (you can catch me on the tennis or soccer court trying to win), but I’m also warm and welcome building deeply meaningful relationships rather than just networking for the interim.
​
I love a good sporting event, exploring Chicago neighborhoods, learning new languages, and experimenting with foods and photography styles.