When I took on the role of social media manager for Wilson during the US Open, my goal was clear: bring the brand to the forefront by capturing real-time moments with athletes and the excitement of one of tennis’s biggest stages. Wilson is a legacy brand with deep roots in the sport and the racquet world overall, and the challenge was to connect that heritage with today’s fast-moving social media landscape. The real-time, athlete-focused strategy paid off. Wilson’s social med
