<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jasmin K. Rivers]]></title><description><![CDATA[Jasmin K. Rivers]]></description><link>https://jriverspr.wixsite.com/jasminkriversport/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 27 May 2026 00:15:26 GMT</lastBuildDate><atom:link href="https://www.jasminkrivers.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Kentucky Derby: The Residency KY, The Afties]]></title><description><![CDATA[The racing world has long been a stage for thrilling competition and speed, but it has not always reflected the diversity of the communities that support it. The Afties, a new event at the Derby, changes that by shining a spotlight on minorities in racing, including women, African Americans, Asians, Hispanics, and others. Leading a team to provide real-time, on-the-ground coverage of this event gave me a unique opportunity to craft a social media strategy that not only celebrates the race but...]]></description><link>https://www.jasminkrivers.com/post/kentucky-derby-the-residency-ky-the-afties</link><guid isPermaLink="false">6a160a132a9023e233355f75</guid><pubDate>Tue, 26 May 2026 21:02:24 GMT</pubDate><dc:creator>Jasmin Rivers</dc:creator></item><item><title><![CDATA[State Farm: Jake From State Farm Revival]]></title><description><![CDATA[Jake from State Farm has long been a recognizable figure in insurance advertising, known for his approachable personality and memorable catchphrases. Yet, keeping such a character fresh and relevant in today’s fast-moving digital world requires more than just repetition of old ideas. I had the opportunity to lead the revitalization of Jake’s persona by focusing on social media strategy, content direction, and creative team management. This post shares how a thoughtful, tactful approach during...]]></description><link>https://www.jasminkrivers.com/post/state-farm-jake-from-state-farm-revival</link><guid isPermaLink="false">6a1608482a9023e233355b4d</guid><pubDate>Tue, 26 May 2026 20:53:57 GMT</pubDate><dc:creator>Jasmin Rivers</dc:creator></item><item><title><![CDATA[Lexus x Parkwood Ent.: Beyonce's Renaissance World Tour]]></title><description><![CDATA[The collaboration between Lexus and Parkwood Entertainment during Beyonce's Renaissance World Tour created a unique platform to connect with diverse audiences through influencer partnerships. This campaign combined Lexus's brand values with the cultural influence of Beyonce and her mother, Tina Knowles, who is known for sharing exclusive insights about Beyonce. The strategy focused on authentic storytelling by engaging creators from LGBTQ, African American, and Hispanic communities across...]]></description><link>https://www.jasminkrivers.com/post/lexus-x-parkwood-ent-beyonce-s-renaissance-world-tour</link><guid isPermaLink="false">6a1606892a9023e23335573a</guid><pubDate>Tue, 26 May 2026 20:46:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a42731_2722f4db89eb476c94f484ed57133382~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jasmin Rivers</dc:creator></item><item><title><![CDATA[Wilson: US Open Coverage]]></title><description><![CDATA[When I took on the role of social media manager for Wilson during the US Open, my goal was clear: bring the brand to the forefront by capturing real-time moments with athletes and the excitement of one of tennis’s biggest stages. Wilson is a legacy brand with deep roots in the sport and the racquet world overall, and the challenge was to connect that heritage with today’s fast-moving social media landscape. The real-time, athlete-focused strategy paid off. Wilson’s social media channels saw a...]]></description><link>https://www.jasminkrivers.com/post/wilson-us-open-coverage</link><guid isPermaLink="false">6a1603eef3631a430c8da49d</guid><pubDate>Sun, 07 Sep 2025 20:35:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a42731_f097d76738db4c29ba9c86c523b26d44~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jasmin Rivers</dc:creator></item></channel></rss>